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As Australia's first LMI provider, Helia has played a pivotal role over the last 55 years in helping thousands of Australians achieve their dream of home ownership, as they continue drawing on their experience to provide a range of flexible home ownership solutions.
The first step onto the property ladder can be overwhelming.
According to Helia's Home Ownership Pulse April survey, saving for a deposit remains a major challenge, with 90% of prospective first home buyers confirming it is increasingly difficult to save for a deposit amid rising living costs.
The survey also found home buyers are using LMI and other alternative strategies and pathways to help them get into a home sooner.
"We know first time buyers are motivated by the long-term financial benefits of home ownership and are keen to step out of the insecurity of renting. As they continue to explore their options, we remain committed to developing more solutions which offer the flexibility home buyers need", says Greg McAweeney, Chief Commercial Officer - LMI at Helia.
Helia's award-winning Deposit Comparison Estimator tool provides guidance to aspiring home buyers with less than a 20% deposit around the potential benefits of different options, to suit individual circumstances.
This involves working closely with our network of lenders and brokers so they can support home buyers to make informed decisions around LMI and other home ownership solutions, with a focus on financial wellbeing.
"Our educational framework also includes tools and resources to support lenders and brokers in conversations with home buyers about the appropriate pathway to home ownership for their unique circumstance,"
Says McAweeney
Innovation remains at the forefront for Helia, with Monthly Premium LMI, Family Assistance, SMSF LMI and Deposit Comparison Estimator recently recognised by Australian Broker magazine 5-star mortgage innovators awards for 2022 and 2023.
"With a proud heritage as Australia's first LMI provider, Helia has played a pivotal role in the property market since 1965. 2022 was a transformative year, as we left behind our previous name (Genworth) and rebranded our business to Helia.
"The name "Helia" is inspired by the sun, which was appropriately chosen as it reflects who we are and how we are shining a light on solutions to create brighter outcomes through home ownership. And whilst the name may be new, our purpose remains the same - to accelerate financial wellbeing through home ownership, now and for the future."
"We take our role and responsibility within our industry seriously and remain committed to developing new solutions and enhancing pathways to home ownership for Australians, now and for the future,"
Says McAweeney
