RedZed striving to give its brokers confidence

Brokers play such an important role that managing director of RedZed, Calvin Cordle, said that aside from helping self-employed Australians achieve their dreams, the lender is "solely here to serve and support brokers."

"Brokers should be preparing for a busy year. Interest rate cuts are likely to draw borrowers in. We're extremely excited about the year ahead, which is why we came in fast with a special Valentine's Day rate offer," Cordle said.

The year ahead will see more on offer from RedZed. "We're really keen to get behind some positive thinking," said Cordle in a recent episode of Broker Daily Spotlight.

"We want to have a bit of fun and get excited going forward. … We want to spread the love, especially to our broker partners."

Giving brokers the confidence to thrive is very important. Cordle drove home how he wants brokers to get out there, win new business, and inspire confidence in clients.

RedZed's expanded offering has allowed this broker commitment to build. Rather than remaining stagnant, RedZed's loans have grown and evolved, providing greater choice for both brokers and borrowers.

"RedZed needed to get a bit more match fit last year. There were some product gaps where we were behind the competition and so we had to fix that. Last year we didn't have SMSF lending, we do now in residential and commercial. We didn't have an offset product, we do now. We didn't have a mobile app, we do now," explained Cordle.

RedZed also introduced Apply Online in November last year. This change was made with brokers in mind as that’s the primary application tool.

"[February of this year] was the time for us to come out with our quite bold, quite aggressive pricing through our With Love From RedZed campaign," said Cordle.
The year ahead will continue to provide support for brokers and service borrowers, especially the self-employed. RedZed isn’t here to compete with the big banks, but as a non-bank niche lender, we are thriving.

"We have a specific niche that we are there to serve and we just need to nail that and not try and be all things to all people," Cordle said.

Remaining broker-centric

While there are a rare few loans that come through RedZed's proprietary channel, the vast majority are handled by our third-party partners.

RedZed is a supporter of small business and that includes the broker partners they deal with: "We are there for brokers. We think of brokers. Brokers are self-employed, right? They're small business owners, most of them," said Cordle.

"Most businesses in this country are small business owners and self-employed and they are the biggest employers in the country so they're critical to the overall economy. We're there to support them and help them."

RedZed has made a name for itself servicing the self-employed space. These borrowers can often be under-represented. This is why we encourage brokers, if they have a self-employed borrower, to think of RedZed.

"We have our rate cards and our product specifications and all those things and they're important but I always say to brokers, if you've got a self-employed borrower and you're trying to work the solution out, call your RedZed BDM," said Cordle.

"We're talking about people that run cafes, hairdressers, tradies, white collar as well across industry spectrums. But these are people having a crack, having a go and we love getting behind them."