Promoted by:
Calvin Cordle
Managing Director of RedZed
Brokers play such an important role that managing director of RedZed, Calvin Cordle, said that aside from helping self-employed Australians achieve their dreams, the lender is "solely here to serve and support brokers."
"Brokers should be preparing for a busy year. Interest rate cuts are likely to draw borrowers in. We're extremely excited about the year ahead, which is why we came in fast with a special Valentine's Day rate offer,." Cordle said.
The year ahead will see more on offer from RedZed. "We're really keen to get behind some positive thinking," said Cordle in a recent episode of Broker Daily Spotlight.
"We want to have a bit of fun and get excited going forward. … We want to spread the love, especially to our broker partners."
Giving brokers the confidence to thrive is very important. Cordle drove home how he wants brokers to get out there, win new business, and inspire confidence in clients.
RedZed's expanded offering has allowed this broker commitment to build. Rather than remaining stagnant, RedZed's loans have grown and evolved, providing greater choice for both brokers and borrowers.
"RedZed needed to get a bit more match fit last year. There were some product gaps where we were behind the competition and so we had to fix that. Last year we didn't have SMSF lending, we do now in residential and commercial. We didn't have an offset product, we do now. We didn't have a mobile app, we do now," explained said Cordle.
"There’s a large group of borrowers whose needs aren’t being met by many bank and non-bank lenders," says Flavell. "If you’re self-employed, and your earnings are through complex structures and investments, many lenders struggle to fit you into their model. That’s where Wave Money comes in—we apply a level of discernment that others won’t."
This human-first approach to credit assessment has resonated with brokers looking for solutions for their self-employed clients. Instead of relying on algorithms that dismiss non-standard applications, Wave Money’s team take a hands-on approach, engaging directly with brokers to structure deals that work.
“When we founded Wave Money, we saw a growing segment of borrowers whose needs weren’t being met. At the same time, we recognised the strength of the broker channel—highly skilled professionals who could deliver tailored solutions to these clients. Bringing those two together was the foundation of our business,” said Flavell.
“These needs aren’t going away—they’re only becoming more prevalent. The number of borrowers whose financial circumstances are complex and who require a flexible lending solution continues to grow, and that presents a significant opportunity. For us, it’s about building a strong and sustainable business while creating meaningful solutions that empower both borrowers and brokers—ensuring those who don’t fit traditional lending models still have a path to securing finance.”
Proudly positioned in our niche, Wave Money is committed to delivering tailored solutions to borrowers with complex financial needs—with less hassle. Equally important are our broker partnerships, where trusted and collaborative relationships ensure we can consistently deliver positive outcomes for their clients.
"We invested much more in our digital channels as well. So, it wasn't just product, it was platform, it was user experience as both a broker and a borrower. Where"s your loan at? How do I check what"s happening with my loan application? We wanted to invest a lot in the experience as well as the product side. And the RedZed team nailed it last year, we rolled out five new products."
We wanted to invest a lot in the experience as well as the product side. And the RedZed team nailed it last year, we rolled out five new products.
- Cordle says.
RedZed also introduced Apply Online in November last year. This change was made with brokers in mind as that’s the primary application tool.
"[February of this year] was the time for us to come out with our quite bold, quite aggressive pricing through our With Love From RedZed campaign," said Cordle.
The year ahead will continue to provide support for brokers and service borrowers, especially the self-employed. RedZed aren’t isn’t here to compete with the big banks, but as a non-bank niche lender, we are thriving.
"We have a specific niche that we are there to serve and we just need to nail that and not try and be all things to all people," Cordle said.
While there are a rare few loans that come through RedZed's proprietary channel, the vast majority are handled by our third-party partners.
RedZed is a supporter of small business and that includes the brokers partners: "We are there for brokers. We think of brokers. Brokers are self-employed, right? They're small business owners, most of them," said Cordle.
"Most businesses in this country are small business owners and self-employed and they are the biggest employers in the country so they're critical to the overall economy. We're there to support them and help them."
RedZed has made a name for itself servicing the self-employed space. These borrowers can often be under-represented. This is why we encourage brokers, if they have a self-employed borrower, to think of RedZed.
"We have our rate cards and our product specifications and all those things and they're important but I always say to brokers, if you've got a self-employed borrower and you're trying to work the solution out, call your RedZed BDM," said Cordle.
"We're talking about people that run cafes, hairdressers, tradies, white collar as well across industry spectrums. But these are people having a crack, having a go and we love getting behind them."
Calvin Cordle
Managing Director of RedZed
RedZed was founded in 2006 with a clear and simple vision: to become the preferred lender for Australia’s self-employed. Small business owners are the reason RedZed exists.
Understanding the complexities of running a business, the value of time, and the way work and life intertwine, RedZed is dedicated to supporting small businesses. The company takes great pride in assisting a segment of the community that serves as the engine room of the economy.
Since its inception, RedZed has loaned over $10 billion to more than 24,500 self-employed Australians, and the company is just getting started.
