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New research undertaken by CoreData for the Finance Brokers Association of Australasia (FBAA) has revealed that there are more brokers in Australia than ever before.
According to the Broker Density in Australia report for 2025, the national broker population has reached 22,002, marking a 3.66 per cent growth since 2024.
The national consumer-to-broker ratio (CBR) now stands at 10.9 brokers per 10,000 adults, a rise of 6.86 per cent since 2018.
While NSW and Victoria maintain the largest market share, the report reveals divergent growth stories across the nation, driven by housing and migration trends.
NSW and Victoria collectively contribute two-thirds of the nation’s brokers, with each state holding roughly 33 per cent.
Victoria demonstrates the highest broker density nationally at 13.65 per 10,000 adults, slightly ahead of NSW’s 11.60.
|
Region |
National broker share |
Annual growth rate |
Broker density (per 10,000 adults) |
|
NSW |
~33.00% |
4.0% |
11.60 |
|
Vic |
~33.00% |
3.2% |
13.65 |
|
Qld |
17.00% |
7.4% |
9.21 |
|
SA |
6.27% |
5.0% |
N/A |
|
WA |
8.00% |
-0.5% (Contraction) |
8.64 |
|
ACT |
1.34% |
8.0% |
N/A |
Queensland emerged as the clear growth leader among the larger states, with a 7.4 per cent annual growth rate. According to the report, this acceleration is linked to strong interstate migration and housing market momentum.
Brisbane’s CBD now ranks second nationally for broker concentration at 37.1 per 10,000 adults.
However, the ACT recorded the fastest growth nationally at 8.0 per cent.
South Australia recorded an annual expansion of 5.0 per cent.
Western Australia was the only major market to record a slight contraction in broker numbers, at around 0.5 per cent. However, the report noted that it retains a healthy density of 8.64, and Perth’s CBD ranks fourth nationally for concentration.
The FBAA attributes the overall sector expansion to several key factors:
-
Economic complexity: Elevated interest rates, economic uncertainty, and competition between lenders are driving consumers to brokers for tailored advice and better deals.
-
Regulatory trust: Regulatory changes like the introduction of the best interests duty (BID) in 2021 have helped establish brokers as trusted intermediaries for securing loans.
-
Workforce diversity: The number of female brokers increased to almost 6,500, improving the gender split to 70/30 compared to 72/28 in 2024.
FBAA managing director Peter White AM said the report “paints an optimistic picture for the future of Australian broking.”
“The number of brokers is on the rise, both in absolute terms and as a proportion of the overall population,” he said.
“Consumers keep turning to brokers because they know they’re best placed to help Australians secure better rates, more flexibility, and lending solutions tailored to their circumstances.
“Increased competition between lenders is driving demand for brokers among consumers seeking tailored advice, better deals and guidance in navigating lending markets.”
The association MD also pointed to expansion into outer metro and regional areas – where lower ratios exist – as a “real growth opportunity” and an ongoing focus for the FBAA. He concluded by stressing that ongoing CPD would be “crucial for all brokers” in the current era of technological change.
The FBAA data echoes that from the Mortgage & Finance Association of Australia, which found that during the six months to September 2024, the number of mortgage brokers increased to its highest level on record (22,265), up 12 per cent year on year, according to the MFAA’s Industry Intelligence Service Report (IIS).
[Related: Almost a third of mortgage brokers also writing commercial loans]