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Alongside business partner Trent Cray, Goran Babac acquired Western Australian brokerage Yes Loans from the John Hughes Group, bringing the business together with the pair’s existing brokerage Loans123 and fintech lender MoneyBuddy under a single group.
The acquisition was completed on 30 June.
All existing Yes Loans staff have been retained following the sale, while the business has expanded its team with two additional brokers and two administration staff.
The brokerage will continue operating under its existing brand, with the combined group now settling around $7 million to $8 million in finance each month across its two brokerages.
Babac said he and Cray chose to pursue the acquisition as they wanted to create a broking group that could cater to every customer.
“The idea was to build the group into a genuine one-stop shop for people’s finance needs, and Yes Loans already had the brand recognition to anchor that,” he said.
“It made sense to bring everything under that umbrella rather than build awareness from scratch with a new name.”
Coming full circle
The acquisition marks a return to where Babac began his finance career 15 years ago.
He joined Yes Loans as a trainee broker in 2011 before progressing through sales and management roles, eventually becoming general manager before purchasing the business.
“Owning the business where my career started is incredibly rewarding,” Babac said.
“It’s proof that with hard work and the right vision, opportunities come full circle.”
The group said it expects to strengthen its leadership team over the next year, including appointing a general manager and adding senior brokers as it continues to expand.
Technology investment continues
Alongside the acquisition, the group is investing in technology across its businesses in an effort to streamline lending processes.
Babac and Cray’s fintech lending business, MoneyBuddy, is developing technology designed to reduce application-to-funding times, aiming to bring processing down to 60 seconds by December.
Founded in 2025, MoneyBuddy is a digital-first licensed credit provider that offers small personal loans ranging from $500 to $5,000.
Yes Loans and Loans123 are also trialling new digital systems to improve document collection and lender communication for more complex lending applications.
Babac said his aim moving forward would be to develop faster digital processes but retain a personalised customer service offering.
“The future of lending is digital, but it also needs to be personal,” he said.
“Customers want speed, but they also want to know they’re dealing with people who genuinely care about helping them.”
[Related: Melbourne brokerage joins forces with wealth advisory firm]
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