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LMG has added Bluestone Home Loans as its seventh white label lending partner, with a new offering for self-employed and complex borrowers set to launch in September.
The new Bluestone for LMG product will give brokers access to Bluestone’s specialist lending solutions through LMG’s lending suite, targeting borrowers with complex income or credit histories.
The addition follows LMG’s expansion of its white label offering in July, when Skip, Thinktank, and Brighten joined Apollo, Zeus, and Bridgit.
LMG executive director and CEO Ewen Stafford said the addition would provide brokers with further options in the non-prime and non-standard lending segments.
“Bluestone for LMG provides our brokers with market leading solutions in the growing non-prime and non-standard lending segments, backed by two trusted industry brands,” Stafford said.
“We are thrilled to elevate Bluestone to a strategic LMG Lending partner, delivering another milestone as we progress our ambitious LMG Lending FY2027 growth agenda.”
The white label arrangement will see Bluestone’s lending capability offered under the Bluestone for LMG brand and distributed through LMG’s broker network.
Bluestone chief commercial officer Tony MacRae said the partnership would expand access to the lender’s specialist offering.
“Partnerships like this are about creating greater opportunity for brokers and better outcomes for customers,” MacRae said.
“Bluestone for LMG brings together LMG’s extensive broker network and Bluestone’s specialist lending capability, making it easier for more Australians with diverse financial circumstances to access the support they need.”
LMG expands lending portfolio
Bluestone for LMG will go live in September, taking the LMG Lending suite to seven white label lenders.
The addition follows LMG’s expansion of the portfolio in July, when Skip by LMG, Thinktank by LMG, and Brighten by LMG joined Apollo by LMG and Zeus by LMG.
The expanded portfolio covers a range of specialist lending segments, including low-deposit lending, commercial and SMSF finance, and specialist residential scenarios.
Skip by LMG was introduced to target low-deposit lending, including loans of up to 98 per cent LVR without LMI, while Brighten by LMG focuses on scenarios including expat and non-resident borrowers, construction lending, and reverse mortgages.
Thinktank by LMG replaced the existing Go Beyond partnership, bringing commercial, complex residential, SMSF, and private lending under the LMG Lending brand.
The three July additions followed the launch of Apollo and Zeus by LMG, which LMG said had settled $2.2 billion in lending in less than two years. The aggregator also said its white label market share had doubled over the previous 12 months.
[Related: ATO debt and SMSF changes present untapped opportunities for brokers: Bluestone]
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