Trust is one of the most valuable assets a broker can build, but how do you earn it, protect it and make sure it extends beyond your own reputation?
Join Broker Daily’s Julian Barnes and Jason Back, founder of Broker Essentials and broker coach, to explore the business of trust and why consistency, transparency and accountability matter.
From building credibility as a new broker to scaling trust across a team, managing negative reviews and responding when things go wrong, this episode explores how brokers can turn trust into a lasting business advantage – without resorting to clickbait or sacrificing their reputation for attention.
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Julian Barnes
Author
Julian Barnes is a senior journalist for Broker Daily, one of Momentum’s mortgage titles.
He covers residential, commercial and business lending, with a focus on technology, product innovation, economic trends and the issues impacting brokers and the wider industry.
Julian also hosts Broker Daily’s podcast network, including Finance Specialist, Business Accelerator, Broker Daily Uncut and Broker Daily Spotlight.
Before joining Broker Daily in late 2025, Julian worked as a journalist in the UK for Clearsky Publishing and Tindle Group.
Get in touch with Julian at This email address is being protected from spambots. You need JavaScript enabled to view it.
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