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In this episode of Business Accelerator, Julian Barnes is joined by broker coach Jason Back from Broker Essentials to explore how brokers can stay competitive, differentiate their value and hold on to clients in a tougher market.
They discuss cashback offers, the importance of client retention and why brokers may need to rethink how they engage with their existing customer base.
Listen now to find out how brokers can adapt to changing market conditions and stay ahead of the competition.
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Julian Barnes
Author
Julian Barnes is a senior journalist for Broker Daily, one of Momentum’s mortgage titles.
He covers residential, commercial and business lending, with a focus on technology, product innovation, economic trends and the issues impacting brokers and the wider industry.
Julian also hosts Broker Daily’s podcast network, including Finance Specialist, Business Accelerator, Broker Daily Uncut and Broker Daily Spotlight.
Before joining Broker Daily in late 2025, Julian worked as a journalist in the UK for Clearsky Publishing and Tindle Group.
Get in touch with Julian at