Vow launches new digital platform

The major mortgage aggregator is introducing the pilot of a disruptive digital relationship manager platform developed by Rubik Financial called the Vow Money Manager, which centralises detailed client information such as spending habits and allows brokers to become a trusted adviser to their customers.

Vow Financial CEO Tim Brown said managing finances and property can be overwhelming and complicated.

“Vow’s Money Manager simplifies the process and removes hassle by keeping all financial information in one place,” Mr Brown said. “The platform has a sophisticated budget management system that includes daily analysis of a client’s spending habits, and demonstrates how that influences the time it takes to achieve set financial goals.”

Mr Brown said that brokers have traditionally only taken care of home loans, but the new tool will change the broker-client relationship, making the broker a daily ‘Money Mentor’ and cementing the broker's role as a key client relationship holder.

“By not just operating as a finance broker but partnering with clients as a Money Mentor, and helping to achieve short, medium and long-term goals, our brokers will be able to build deeper, longer lasting client relationships,” he said.

Built with an alert system, Money Manager notifies a broker whenever a competitor runs a credit check on their client. It also has sophisticated property capability to show clients available homes in the market that fit their criteria or rental properties that are likely to give targeted returns.

Iain Dunstan, chief executive for Rubik Financial, said being selected by Vow as its new technology partner is evidence of the success of Rubik’s focused digital strategy and is a vindication of Rubik’s significant R&D investment in this area.

"Rubik is focused on delivering innovative digital technology to the market. We are confident that Vow’s finance brokers will greatly benefit from this platform that will assist to deepen engagement and strengthen client relationships, as well as improving the overall service and value provided to its client base.”

The Vow Money Manager platform will commence testing with a group of Vow finance brokers in November with an expected launch to follow in the first half of next year.