Firstfolio appoints new CEO

Peter Andronicos, general manager of eChoice, will take up the new position effective immediately.

Firstfolio chairman Eric Dodd said that a key priority of the board was implementing the best leadership team to drive growth within the market leading eChoice business and realise the full potential of the asset-strong Folio business.

“Mr Andronicos’ contributions since 2009 as general manager of eChoice have been valued by the board and his promotion to the chief executive officer position is reflective of the quality and depth of management within the company,” Mr Dodd said.

“During his time with the group Mr Andronicos has successfully positioned eChoice.com.au as one of Australia’s leading brands for residential mortgages and broker distribution,” he said.

Under Mr Andronicos’ leadership, eChoice has won ‘Boutique Aggregator of the Year’ in the Australian Broking Awards and ‘Aggregator/Originator of the Year (Retail & Wholesale)’ in the MFAA Awards.

"This is an exciting phase in the company's development and an opportunity to focus on leveraging the strengths of our businesses, which include a market leading customer proposition and a modern approach to the finance and mortgage industry,” Mr Andronicos said.

"With the support of the board and our management team, I look forward to continuing to invest in our people and technology to strengthen the eChoice broker offering across both our direct and aggregation channels,” he said.

"In addition, we will focus on leveraging the synergies between the eChoice and Folio businesses to provide niche products and services in addition to our existing products supplied by the banks.”