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SubscribeMerrick Malouf is the principal and founder of Prime Finance, a specialised short-term lender. Merrick has more than 15 years' experience in property and finance, particularly in development projects. This led to his understanding of the growing need for an ethical and progressive commercial lender. Merrick's fundamental understanding of the property cycle and access to investment funds led to the development of a compelling strategic plan to create a specialised short-term lender to meet this need. Despite the growth of the business and the increased demand of administrative responsibilities, Merrick continues to maintain personal daily contact with brokers, valuers and customers.