Last day to respond to mortgage industry election poll

Market research firm Momentum Intelligence is calling on the mortgage industry to share their wish-list priorities for the upcoming federal election for the second edition of its federal election poll.

The poll aims to better understand the perceptions, opinions and priorities of mortgage industry players leading up to the vote on 21 May.

The initial poll – which surveyed mortgage and finance industry professionals, including brokers, lenders and service providers in 2021 – checked the pulse of what the industry most wanted to be addressed by their next government.

It found that the economy, small-business interests and climate change ranked higher in importance than housing affordability for mortgage industry players.

However, as the political and economic environment has been changing rapidly since the 2021 survey, Momentum Intelligence has now launched a new poll to gauge current issues and wishes from the industry.

The results of this survey will be used to generate a special edition of the Industry Insight Report, which seeks to amplify the industry’s voice to the media, policymakers and the wider public.

Momentum Intelligence head of strategy Michael Johnson commented: “This poll is an opportunity to explore industry-specific issues and insights as a vehicle to bring these issues to light ahead of the election.

“It’s an opportunity for this industry to voice what is important to them at a professional and personal level so that their ideas can be amplified and heard by those in Canberra.” 

The poll is open to all mortgage and finance industry participants until 5pm today (13 April) and takes five minutes to complete.

Momentum Intelligence will give away a $500 gift voucher to one randomly selected participant who wishes to enter the prize draw.

The results of the anonymous survey will be aggregated and reported back to the industry via Mortgage Business.

To participate in the poll, click here.

If you have any questions, please contact Momentum Intelligence via This email address is being protected from spambots. You need JavaScript enabled to view it..

What the initial poll found

The first version of the Industry Insight Report: Election Edition involved a survey of 2,842 professionals across seven sectors between 1 and 15 December 2021.

Out of a sample of 372 mortgage lending professionals (including brokers, lenders and aggregators) responding to the poll, 71 per cent indicated preference for the Liberal-National Coalition, compared to 22 per cent favouring the Labor Party and 7 per cent indicating they didn’t know.

The majority (59 per cent) favoured Scott Morrison as Prime Minister, while 18 per cent said they would prefer Opposition Leader Anthony Albanese and 23 per cent said they didn’t know.

Alongside real estate agents, the mortgage lending industry had the greatest margin of preference for retaining Mr Morrison in the top spot over Mr Albanese.

In contrast, the Opposition Leader received greater support in the legal services sector, where it was more likely for participants to choose Mr Albanese as their Prime Minister of choice.

[Related: Labor leader acknowledges cash rate/unemployment ‘mistake’]