Marketing collateral

Winning a Mortgage Lending Award is a massive achievement for any business. It’s a powerful statement of your quality, service and value, which you can use to gain new and repeat business. A Mortgage Lending Award will show that you are the most highly regarded in the country, and give you a significant advantage over your competition.

Q: How do I give myself a chance of winning a Mortgage Lending Award?

A: Get your brokers and clients to vote for you.

Q: How do I get my brokers and clients to vote for me?

A: Ask them.

Happy clients are normally happy to give referrals and testimonials. They’ve probably been doing it to their friends and family already! Simply asking them to vote for you in the Mortgage Lending Awards may be all it takes for them to give you a great score.

We’ve provided some ideas below that you can use to encourage your clients to vote for you.

And remember, you don’t have to ask your clients just once. You can ask multiple times in multiple ways.

• EDM – send a message directly to your clients asking them to vote for you in a specific category. You can download the HTML files here or, of course, make your own.
• Newsletter update – do you send a regular newsletter to clients? Put in a story about the Mortgage Lending Awards and ask them to vote for you.
• Email signature – having a message in every email you send is a great way to remind people the awards are running and that you’d really value their vote. You can download the image file here or make your own.
• Facebook, Twitter and Linkedin – ask your followers on social media to vote for you. You can put your own message or promotional graphic out there, or use the ones we’ve put together.

So that your customers have access to the survey, don’t forget to link any of the above JPEG files to the following webpage: https://www.research.net/r/MortgageLA2016