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Non-bank lender Plenti is restructuring its broker sales teams. The move has brokers in focus as it aims to strengthen relationships and provide better support for the channel.
From 1 April 2025, the changes will see Plenti’s broker sales teams split into two.
The first will be a consumer finance team, headed up by Nicki Olds. This will encompass personal lending and consumer automotive.
Olds previously held the title of personal lending head, which she has operated since 2020. She joined the company in 2016 and has played a key role in bolstering consumer finance. The new team will see brokers have a dedicated BDM and RM.
“By bringing these teams together, we’re simplifying broker interactions and ensuring they get the right support when they need it. This will strengthen our relationships and help brokers achieve the best outcomes for their clients,” said Olds.
“This is an exciting step forward in improving our commercial finance solutions. By having a dedicated team, we can provide brokers with a more tailored and responsive service, while continuing to evolve our product offering to stay competitive in the market.”
The second team will be a commercial finance team. Product improvements will be top of mind for this division, led by Louis Edwards. Edwards joined Plenti in 2017, working in structured finance and strategic partnerships. Competitiveness will be key for the team.
Each team has brokers at the forefront as better service for brokers by deepening relationships.
Simplification in the way brokers deal with the company will be a major benefit of the shift, said Plenti CEO Adam Bennett.
“By streamlining our broker engagement model, we are removing complexity and making it easier for brokers to do business with us. These changes are part of our broader strategy to work more closely with brokers to create collective success via driver growth, improving efficiencies and enhancing the overall experience for all our broker partners and their customers,” he said.
Plenti has seen strong growth throughout the last few years. Back in 2023, the lender entered a partnership with NAB.
This saw the announcement of “NAB powered by Plenti” car and electric vehicle (EV) loan, opening up Plenti’s own-branded finance solutions to the major bank’s personal banking customer base.
In July last year, Plenti brought on Bennett as CEO. He held previous roles at NAB, using the experience to drive growth with the non-bank.
The collaboration with NAB has been ongoing, as also in July, the lenders announced additional loan features for customers to help streamline debt repayment.
