Wisr secures financial wellness distribution agreement

The two ASX-listed enterprises have signed a three-year agreement that will extend Wisr’s financial wellness offerings being distributed via Smartgroup channels.

Last year, the fintech lender launched its Wisr@Work wellness program that provides businesses with online tools, educational materials and debt reduction applications for their employees.

The program, which aims to help employees “take control of their money and improve financial wellness”, can provide users with a better understanding of their financial position and creditworthiness and offers customisable debt reduction smartphone apps that can automatically pay down credit card and loan debt.

The unsecured finance lender launched the program after it surveyed 250 Australians and found that 48 per cent of employees experience stress in their workplace because of their personal financial situation. 

To distribute its financial wellness programs more broadly, the lender has now partnered with Smartgroup, which caters to approximately 4,000 employer clients who collectively employ over 1 million employees.

Anthony Nantes, the CEO of Wisr, commented: “We are pleased to announce such an important partnership arrangement that has the potential to significantly increase the reach of the financial wellness offering that Wisr currently delivers to market and is a fantastic proof point for the Wisr@Work program we have previously announced to market.” 

Mr Nantes believes Smartgroup to be an “innovative company” and that the two companies share “aligned” values, making the partnership a logical fit.

“It is this aligned ethos that we think makes us fantastic partners, and together we will be able to deliver a truly unique range of solutions to market,” he said.

Deven Billimoria, director and CEO of Smartgroup, shared a similar sentiment, stating: “Wisr has a compelling new offering that we are interested in introducing to our clients and customers. We've been impressed by their enthusiastic and proactive approach and look forward to working with them over the coming years.”

[Related: Lender launches financial wellness program]

Hannah Dowling is a journalist for mortgage business, the leading source of news, opinion and strategy for professionals working in the mortgage industry.

Prior to joining the team at Mortgage Business, Hannah worked as a content producer for a podcast catering to property investors. She also spent 6 years working in the real estate sector at a local agency. 

Hannah graduated from Macquarie University with a Bachelor of Media and Journalism. 

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