Being a successful broker requires care and attention to detail. Those who are continuously developing professionally stand a better chance of providing top-quality service for clients.
With this in mind, GAP Business Loans director Peter Arnold shared his six tips for writing more loans:
- Master lenders’ guidelines: Clarity on the lending criteria of the institutions you work with is crucial. If you are fully aware of the lending matrix, it saves significant time and reduces the back and forth in loan processing. This helps you pre-qualify clients accurately and match them with the right products quickly, increasing their chances of approval alongside your success rate and reputation.
- Leverage professional networking opportunities: Active networking is key to opening new doors and strengthening existing relationships. Attend lenders’ professional development days. These events allow you to connect with key industry players on a personal level, understand their unique selling points, and ultimately discover how their products can align with your clients’ needs.
- Work with a specialist business lender: Teaming up with a specialist business lender can dramatically increase your loan writing abilities. Specialist lenders often have more flexible criteria than traditional banks and a deeper understanding of niche markets. This partnership can open up new opportunities for your clients, especially those with unique needs or challenging financial situations.
- Increase your visibility: Boost your market presence by securing news articles and features in industry-specific media. Positive publicity acts as a magnet, attracting new clients and reinforcing relationships with existing ones by positioning you as an authority in your field.
- Commit to daily outreach: Make a commitment to call 10 people each day: five existing connections to maintain relationships and five new contacts to expand your network. Consistent outreach is key to staying top of mind and discovering new opportunities. Regular interaction can lead to more referrals and collaborations, directly impacting your business.
- Offer excellent customer service: Last but not least, exceptional customer service can set you apart from the competition. Always be responsive, transparent, and proactive in your dealings. Satisfied clients are more likely to return for future needs and refer others, creating a virtuous cycle that boosts your business.
“This clarity helps you to pre-qualify clients accurately and match them with the right products quickly, increasing their chances of approval – alongside your success rate and reputation,” said Arnold.
“Specialist lenders often have more flexible criteria than traditional banks and a deeper understanding of niche markets. This partnership can open up new opportunities for your clients, especially those with unique needs or challenging financial situations.
“Consistent outreach is key to staying top of mind and discovering new opportunities. Regular interaction can lead to more referrals and collaborations, directly impacting your business growth. Always be responsive, transparent and proactive in your dealings. Satisfied clients are more likely to return for future needs and refer others, creating a virtuous cycle that boosts your loan-writing business.”