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Angela Tracey, Loan Market’s national director of broker success, has been appointed the brokerage’s new chief marketing officer.
According to Loan Market, Tracey’s new role will have her leading the “on-the-ground” marketing services within Loan Market’s broader commitment to local broker support.
Tracey first joined the company in 2021, entering the role of national marketing manager before transitioning to the role of national director of broker success that same year.
Additionally, Rebecca Morton has been named Loan Market’s new senior digital marketing manager for the purpose of amplifying the digital marketing roadmap, sourcing, and integrating new digital solutions for brokers to “remain ahead of industry”.
The brokerage said the local marketing specialists will drive the business’s digital and offline presence to deliver more clients to brokers as they focus on existing customers and scaling their businesses.
The marketing specialists will work with brokers to take advantage of a collection of digital tools within their own marketing plans, support customer-facing events, and leverage relationships with affiliates and real estate network Ray White.
Furthermore, Ali Hill has been promoted to broker marketing manager for Australia after three years with the company to work alongside state directors to ensure the new marketing structure “seamlessly integrates with business’ processes and planning”.
Tracey said that realigning the marketing offering would “accelerate the profile-building success businesses have already enjoyed”.
“Loan Market businesses have already won strong brand profiles by leveraging our digital marketing suite,” Tracey said.
“Partnering with on-the-ground marketing specialists, business owners will be able to build upon their existing profiles so they become the most easily recognisable and trusted brands in their marketplace.”
Executive chairman of Loan Market, Sam White, said one of their promises to Loan Market businesses is to “help them find and keep clients”.
“We’re saving Loan Market brokers time by delivering ready-for-market campaigns and engagement tools which will fill their pipelines,” White said.
“And by coupling marketing alongside on-the-ground training assistance, we’ll be more strategic and productive for Loan Market businesses in delivering local area marketing and data-driven campaigns that reflect the trends of different markets.”
According to the brokerage, its number of brokers has grown 38 per cent over the last 12 months with its “done for you” marketing offering that has contributed to the appeal of the consumer brand for new businesses.
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