RedZed appoints national commercial BDM

Non-bank lender RedZed has announced that Craig Stuart has been appointed to the newly created role of national commercial business development manager (BDM).

Stuart served as RedZed’s area sales manager for seven years before moving to private credit provider Msquared Capital in 2022 to become its head of distribution. The new national commercial BDM has also served as a senior BDM and a national lending manager with non-bank Resimac.

The lender said that it created the role to provide “enhanced support” to a growing sector of commercial brokers and those looking to diversify their business by moving into commercial broking.

RedZed said that the commercial lending sector has “shown resilience” and that the commercial market was “ripe with opportunity”.

Loralle Slater, RedZed’s chief sales and marketing officer, said on the reappointment: “We are delighted that Craig is returning to RedZed and joining our senior leadership team in a newly created, national role.”

She continued that Stuart “knows RedZed well” as he has extensive experience working with the lender.

“He is ideally suited to driving product innovation and a culture of personal service that empowers small businesses owners to achieve their personal and business finance goals,” Slater said.

Stuart said that the decision to make the move back to RedZed was “an easy one”: “What drew me back to RedZed was their continuous drive to support the self-employed sector in a fast, fair, and ultimately simple fashion.

“As an observer over the last two years, I could see the bold steps they were making as an organisation, including product enhancement, distribution growth, and the ongoing drive to be a market leader in terms of client experience.”

The new national commercial BDM said that RedZed has held a reputation for supporting self-employed clients.

Stuart said: “Since its inception, RedZed has garnered a strong reputation for providing self-employed residential products to the broker market, but we also have so much to offer in terms of commercial products, including Alt Doc, self-managed super fund, and short-term solutions.

“One of my goals will be to spread that message, and I am excited to be back working with our highly regarded and experienced national sales team.”

Earlier this year, the non-bank lender announced a number of changes to its product range to support self-employed borrowers, including an increase in the maximum loan size of its SE Prime offering and the creation of the SE Prime XL product.

[Related: RedZed announces changes to product range]