Athena launches ‘Tailored’ product suite

A suite of Tailored products has been launched by home loan disrupter Athena to deliver “unparalleled broker and customer experience”.

According to Athena, the product suite is scaled with dedicated BDM expertise and credit teams for quicker workshopping.

The new Tailored product suite is made up of Self Employed Lite Doc and 80–85 per cent, no lenders mortgage insurance (LMI), available through the third-party channel.

The product suite is packaged under the white label Mortgage Choice Freedom range, while the Athena suite is sold exclusively through the LMG network.

Along with this, Athena has also announced that its Non-natural Persons and Trusts product will launch into the market in September.

Athena’s CEO and co-founder Nathan Walsh said: “We co-designed our Tailored product experience directly with brokers to deliver on the underserved needs of this sophisticated borrower cohort.

“What we have co-created is unparalleled in market. Athena’s DNA centres on fiercely fair products; powerful digital platforms and policy; supported by expert, reliable humans who get deals done.

“We are excited to bring this to brokers looking for elevated solutions in these borrower segments.”

All of the lender’s products are now listed on aggregator Quickli, Athena confirmed.

Athena also revealed new appointments in its BDM and credit teams in order to support the product expansion, announcing Stephane Feuillye to lead the national BDM experience.

Feuillye said: “I’ve been supporting brokers to grow their businesses for much of my 20-plus year career in home loans.

“Being able to do this at Athena – where the mission is to change home loans for good, balancing profit with purpose, is something I am genuinely excited about.”

According to the lender’s CFO and co-founder Michael Starkey, the recent run of RMBS funding (for example, the $1 billion Olympus deal completed in March) came off the back of strong investor demand for securitised debt, coupled with the lender’s growth through quality lending.

“At both a customer and a market level, we have focused on building a business with a reputation for prioritising transparency, fairness, and integrity to deliver powerful value,” Starkey said.

“The fact that we also have strong diversity in funding at a capital level – with investment from major local and offshore banks – signifies the overall position of our business in the market.”

[RELATED: Non-bank updates resi offering]

Adrian Suljanovic is a journalist at Broker Daily with more than two years experience reporting on all facets of the third party distribution channel.

Adrian has written for a range of business and finance titles including IFA, Investor Daily and Lawyer’s Weekly before joining the mortgages team in 2022.

He graduated from the University of Wollongong in 2021 gaining a Bachelor of Communication & Media with a major in Digital & Social Media.

E-mail Adrian at: This email address is being protected from spambots. You need JavaScript enabled to view it.