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Pala brings more than 20 years of experience in high-growth, tech-driven financial services and other industries.
Jamie Osborn, CEO of Shift, said the appointment followed an extensive search, with Pala emerging as the clear choice.
“Prav has an exceptional record including leadership experience with disruptive companies, which is well-suited to our current phase of growth,” Osborn said.
“Since launching Shift 10 years ago, we have created a strong point of difference in the business finance space with sophisticated credit modelling and revolving products.
“Prav’s know-how in our industry will be an invaluable asset as we continue to grow and sustain the right long-term capital structure for our customers, partners and investors.”
Pala expressed his enthusiasm about joining Shift, noting his eagerness to be part of the leadership and finance teams that will guide the company into 2025 and beyond.
“Shift has an exceptional reputation for its considered approach to driving growth while serving the needs of Australian businesses. It’s a privilege to join the company as it continues to scale,” Pala said.
Pala joins Shift from Tyro Payments, where he served as CFO. He has also held senior roles at ING Direct, Domaine Property Funds, and Mirvac.
Shift’s survey highlights focus on client retention
In a recently conducted survey, Shift found that commercial brokers are homed in on building long-term relationships and growing their client base as the new year begins.
The survey collected responses from over 200 commercial brokers in October, with Shift also hosting a series of roundtables to discuss the various opportunities and challenges for brokers and their clients as they gear up for the new year.
According to Shift, an overwhelming 98 per cent of brokers ranked maintaining client relationships as the most important focus in 2025. This was followed by finding new clients and growing referral partner relationships.
Additionally, respondents told the lender that businesses are seeking certainty and stability over the next 12 months, something that brokers can be instrumental in providing.
Shift sales director Kristian McCausland said that retention was also a crucial point of focus over 2024, which showed that brokers are taking “an increasingly strategic approach to their client management”.
“Relationships have been front-and-centre this year, and with challenging economic conditions this is set to continue in 2025,” McCausland said.
[RELATED: Relationship building a top consideration for commercial brokers]
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