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The broker channel has been recognised as a key contributor to the ongoing success of Bluestone. In the spirit of the long-lasting partnership, the lender is offering an exclusive rate discount.
“Our broker network has been instrumental to our success, and we see them as key partners in our continuing to make home loans accessible for more Australians. We strive to provide brokers and borrowers with solutions and choice and are excited to continue to work with Aggregators and Brokers that align in assuring a customer’s best interest is put at the forefront,” said Tony MacRae, chief commercial officer at Bluestone.
“That’s why, as part of our 25th anniversary celebrations, we’re thanking them with a broker-exclusive 0.25 per cent interest rate discount. For brokers that haven’t experienced our award-winning service or don’t have access we would welcome talking to them about our varied options to get access.
“This Milestone has made way for a refresh of the Bluestone brand, with a focus on “people, relationships, innovation and technology.
“The new look is a celebration of our 25 years of lending. It reflects our experience and position as a lender that values relationships, innovation, and financial inclusion, helping more Australians in achieving homeownership.
“With our recent momentum and success, this is more than just a new look – it signifies a pivotal moment for Bluestone and is underpinned by a strong strategic foundation, giving us a clear vision of where we’re headed and what we want to represent in the market.”
Looking beyond the growth of the last quarter century, Bluestone is driving home continued investment in brokers. Further initiatives are slated to roll out throughout the year.
“We will continue to evolve, but our commitment to brokers and the clients remains unwavering – in 2025 we’re investing in our platforms, technology, and service that make the broker’s job easier and help them support more customers,” MacRae said.
“Our special offer is just the first of what we have planned to celebrate our 25th anniversary. Special events, broker roadshows and our award-winning education programs aimed at helping brokers support more customers and grow their businesses are planned to rollout. Watch this space as the best is yet to come.”
The last 18 months have been a period of reflection and change for Bluestone. What CEO Mark Jones is calling a “refreshed identity,” growth continues to be a top priority.
“Our refreshed identity is testament to how far we’ve come and signifies a promise to continue making home loans accessible for more borrowers. Over the past 18 months, origination volumes have gained serious momentum – tracking to $5 billion p.a. – reflecting the strong support we continue to receive from our valued aggregator partners and their brokers,” said Jones.
Commenting further, chief marketing officer Nicole Avery said: “This is more than just a visual refresh – it’s a re-energised identity that reflects our sharpened focus on future success. We’re incredibly proud to have closed out 2024 as one of the fastest-growing non-bank lenders, with a suite of awards to show for it. Looking ahead, 2025 is set to be an exciting year for the team.”
