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RedZed has extended its major partner agreement with Melbourne Storm for a further three years, making it the longest and most significant major partnership in the club’s history.
The announcement, confirmed on Wednesday (5 March 2025) during a press conference at AAMI Park, will see the RedZed logo remain on the Storm’s jersey until the end of the 2028 season, marking nine years since the partnership began.
To celebrate the extension and kick off the 2025 NRL season, RedZed is giving away 15,000 rally towels to Storm fans attending Sunday’s Round 1 clash with the Parramatta Eels at AAMI Park. Additionally, a lucky fan will win $5,000 in prize money, with the winner to be announced during half-time.
Founded in 1998, Melbourne Storm is one of the most widely supported teams in the NRL. Over its 25-year history, the club has played in 11 grand finals and missed the finals only three times.
Calvin Cordle, RedZed managing director, said: “We are delighted to renew our major partnership agreement with Melbourne Storm for another three years, extending our support to the end of the 2028 season.
“Since becoming the club’s major partner in 2020, we’ve shared some incredible moments – two grand final appearances and a premiership win – while also standing together through the challenges of COVID. Our partnership continues to be successful because we share similar values and a like-minded culture.
“RedZed values integrity, courage, effort, and respect – qualities that Storm exemplifies on and off the field. These same principles drive self-employed Australians and small business owners, the people we are proud to support at RedZed.”
Since the partnership began in 2020, RedZed has supported the Storm through various projects both on and off the field, including community initiatives, professional development events, and fan activations. The company has also donated more than $100,000 to Storm-partnered charities.
Melbourne Storm CEO Justin Rodski said: “We’re thrilled to renew our major partnership with RedZed.
“Their support has been outstanding in helping us achieve sustained success both on and off the field, and we’re immensely proud of the strength of the relationship and the initiatives we have delivered together.
“Having their support over the last six years has been incredible; we’ve tackled some great challenges and enjoyed some special moments together. We look forward to what we can achieve over the next three years in what is fast becoming one of the most successful partnerships in our sport.”
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