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Non-bank lender MA Money has revealed its new loan origination platform: Cinch.
The latest offering will allow for quicker loan processing through automation. The reduction of manual handling allows for faster approvals.
Speaking to Broker Daily, MA Money head of credit and risk, Thierry Merand, said the introduction of Cinch will benefit brokers and their clients.
“While brokers may not interact with Cinch directly, the platform plays a critical role in enhancing the efficiency and speed of loan processing once an application is submitted. By digitising and structuring data and supporting documents automatically, it reduces manual handling, minimises errors and ensures faster turnaround times,” said Merand.
“This means brokers benefit from quicker approvals, fewer back-and-forth queries and a more predictable process, ultimately leading to a better experience for both brokers and their clients.”
The introduction of this platform comes off the back of MA Money reporting a 155 per cent growth in its loan book, bringing the total to $2.1 billion.
The Cinch platform will be released to market later in March. In the modern lending space, this type of tech is crucial for remaining agile, said Merand.
“Digital loan origination platforms like Cinch are not just important for staying competitive – they provide a distinct edge in today’s lending landscape. As borrower expectations for speed and transparency continue to rise, these types of platforms leverage automation and real-time data access to drive superior operational efficiency, enhance accuracy and compliance and create a seamless experience for both brokers and customers. Lenders that adopt these innovations position themselves ahead of the market, setting new benchmarks in service and execution,” said Merand.
“With strong growth in loan origination, MA Money is focused on scaling efficiently while maintaining service excellence. By leveraging Cinch’s automation and smart decisioning, we can process applications faster, reduce manual intervention and improve data accuracy – allowing us to handle higher volumes without compromising quality.
“The platform’s seamless integration also ensures brokers and customers benefit from a smoother, more transparent lending experience. With these advantages, MA Money is well-positioned to sustain momentum and drive further growth.”
The aim of the introduction of Cinch is to sustain the strong growth experienced by the non-bank lender.
According to Cinch Technology managing director and Ingenuity Partners founder, Kyle Dunsire, the platform went live in record time after being configured and ready for release in 12 weeks.
“Subsequent releases continue to add more features, with new AI agents promising even more automation,” Dunsire said.
“The key differentiator of the platform is that it is designed specifically for the Australian market, using the lending industry data standard (LIXI), and aimed at easy out-of-the-box implementations.
“Built on Salesforce for its reliability and configurability, Cinch simplifies lending with automation to reduce manual work, flexible configuration to reduce cost, and pre-built integrations with third parties such as lodgement gateways, credit bureaus, identity services and banking systems.
“It’s also proven technology, scalable and secure, and able to grow with your business while minimising risk and ensuring compliance.”
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